PETA

http://www.peta.org/mc/NewsItem.asp?id=11735

For 'Shark Week,' PETA Launches 'Payback' Billboard
Humans--Not Sharks--Are the Most Dangerous Predator, Group Reminds Swimmers
For Immediate Release: July 29, 2008
Contact: David Perle 757-622-7382
Norfolk, Va. -- Inspired by the Discovery Channel's annual "Shark Week" marathon, which features nightly shark-themed programs, PETA is putting up billboards in coastal towns to remind swimmers and surfers that the most dangerous predator in the water isn't the one with five consecutive rows of pointy teeth. The billboards show a shark chomping on a human "drumstick" alongside the slogan "Payback Is Hell."
Every year, more than 25 million sharks and billions of other sea animals are killed in horrifying ways by the most fearsome predator on the face of the Earth--Homo sapiens. By contrast, only one person worldwide was killed by a shark last year. PETA wants those concerned about predators in the water to think about what sharks and other fish experience as they bleed to death after their fins have been hacked off to be made into "delicacies" like shark-fin soup, salmon steak, or fish balls. According to an international team of scientists, 29 percent of fish species have "collapsed," or declined by 90 percent as a result of human fishing for fun and food.
Most fish in restaurants and supermarkets are caught by fishers using huge commercial fishing nets--sometimes miles long--which stretch across oceans and swallow up everything and everyone in their path. When hauled up from the deep (along with dolphins, turtles, seals, and other "trash catch"), fish slowly suffocate or are crushed to death, their eyeballs bulging out of their heads from the pressure of sudden surfacing. Others are still alive when their throats and bellies are slit open.
"Sharks are much more likely to be attacked by humans than the other way around," says PETA Senior Vice President Tracy Reiman. "The most dangerous predator of all is the one standing at the 'all-you-can-eat' seafood buffet."
For more information or to find faux-fish and other vegetarian recipes, please visit PETA's Web site GoVeg.com.